You don’t need to be a couple to celebrate Valentine’s Day — singles are the new marketing target. Taking a leaf from Alibaba’s Singles Day, many brands have chosen to turn the schmaltzy occasion into a special time for those on their ownsome. They are pushing singles campaigns on hotel meals, workouts and spas amid all the usual chatter about roses and wine.PepsiCo has themed its new campaign around ‘Swag se Solo’, while packaged foods maker Nestle has released a series of ads for its mint brand Polo centred around the slogan: ‘It’s cool to be single’.PepsiCo’s move is in line with the increasing trend among Indian youth to stay unattached, said Tarun Bhagat, director (marketing), hydration. “The ‘Swag se Solo’ anthem, ahead of Valentine’s Day, celebrates the singleton community and rejoices the unabashed confidence of these individuals,” Bhagat said. “It’s about respecting the choice … [Read more...] about Brands celebrating solo on Valentine’s Day
Why valentine day is celebrated
INDUSTRIALIST Jaidev Shroff’s Valentine’s Day celebration with alleged girlfriend Natalia Kapchuk were extraspecial this year. Earlier this month, the Bombay High Court had dismissed his ex-wife Poonam Bhagat’s maintenance plea for a staggering Rs 1 rcore a month and the Supreme Court too suggested an alternative accommodation for her while it hears her appeal. Shroff and Kapchuk celebrated the Valentine’s Day with a shiny new B-ribboned Bentley. Obviously delighted, the model has been showing it off on social media. Ah well, the car may cost roughly Rs 3.5 crore, but we guess you can’t put a price on her expression. … [Read more...] about Jaidev Shroff and Natalia Kapchuk special Valentine’s Day celebration!
Last year, the musician, 42, hired world-renowned saxophonist Kenny G to perform for the couple at their home for Valentine’s Day. Kardashian West, 39, documented the private performance on her Instagram Story, filming the musician as he stood in the middle of a room filled with white, pink and red roses placed in individual vases. … [Read more...] about Kim Kardashian and Kanye West Take ‘Surprise’ Trip to Cabo for Romantic Valentine’s Day Celebration
Their Love Island co star Lucie Donlan commented with a row of love hearts, and another fan commented saying she had never seen him say 'love you' before to Maura, so they may have only just started to say it to each other. … [Read more...] about Curtis Pritchard swerves fauxmance claims with with gushing Valentine’s post for Maura Higgins
Let your hair down this Valentine’s Day 💌 (p.s . my mood in this pic was not “come hither” but actually “i’m PMSing and on the verge of hypothermia” 🙃) (📷: Angelo Gigli) #fbf #rapunzel #lasirena #valentines … [Read more...] about Happy Valentine’s Day from Hollywood! Kylie Jenner, Tom and Gisele as well as Ashley Benson and Cara Delevingne wish fans love