Can you guess how many potential customers abandon your business shopping cart on a daily basis? Chances are that out of 10 potential client relationships that enter your shopping cart, three easily exit without buying anything whatsoever from your products shop! If you're not testing like you should - and, chances are you aren't testing correctly - it would be easy to assume you're only getting ghosts!Whether you've a wholesale video games shopping mall, be it locally or online, the same marketing 101 rules apply. Tracking where any ghosts (people that don't buy your products) are going is a complete priority. In simple layman terms, you should track every single visitor that arrives to your websites and most importantly for these article suggestion, you should track anyone that abandons your shopping cart.The "what to do" is always the easy part, the how to do is where most people fall short on the explaining. Here's how to easily track every visitor that arrives to your shopping … [Read more...] about Best Wholesale Video Game Business Shopping Carts – Which Ones?
Best converting checkout pages
In these challenging times, the last thing you want is for the technology solution that powers your online store to let you down. And above all, you need to have complete confidence that your store checkout will function perfectly at all times.Now is not the time to put up with checkout failures - time-outs, missing items or incorrect items in basket, invalid prices or misdirection of checkout pages.Christmas is around the corner and you need to ensure that all those merry shopping baskets are converted into checkout successes.If you've done all you can to minimize shopping cart abandonment through best practice ecommerce techniques (for example, no surprise charges added at the checkout), you will be very disappointed if your technology provider lets you down with a checkout failure or even worse, a series of checkout issues.Failing to notify you of software updates that could impact on your checkout or scheduling updates during busy trading hours just isn't good enough. Not … [Read more...] about E-Trade Pro Means No Ecommerce Checkout Failures
An ecommerce shopping cart that has been designed and developed in accordance with the usability factors can definitely turn the most terribly created website shopping cart into a simple to buy from, regular sales earning, ever growing online store for the owner.It was by no accident that shopping carts and eTailers like ebay, Froogle and Amazon got to where they are today. Only their persistent efforts to improve and loads of research over the market and customer trends has made them one of the big fishes in the market of ecommerce shopping carts.5 Best Usability Practices for Shopping Carts: Heading, Subheading and Navigational Breadcrumbs: Headers, sub-headers and navigational hints in online shopping carts are essential page elements that help customers to establish and reckon which page and topic they are on. Navigational pointers can enable the visitors of the shopping cart solutions to know how deep within the shopping cart site structure they are. Contact Info: … [Read more...] about 5 Best Usability Practices For Shopping Carts
One of the biggest mistakes that website owners make is the creation of website landing pages that are not designed for a single purpose and confuse the visitor by distracting them with unrelated messages and links. An effective website is one that meets its goals and objectives through landing pages that are clear, relevant and lead the visitor to take action. That action might be lead generation or the purchase of a product. In addition, carefully crafted landing pages can assist with company promotion, branding, visitor education and/or entertainment. The website may be a single landing page designed for one purpose only or it may have multiple pages or sections that when combined, add strength and value to the website's overall mission and purpose. The best landing pages will include landing page optimization that incorporates keywords that are relevant and likely to be searched. This can draw in a stronger market, leading to much better landing page conversion. The following … [Read more...] about Website Landing Pages That Capture And Convert
Constantly I'm stunned at how many well-known e-commerce sites have very deficient product pages. Many large companies, especially click and mortar retailers, seem to forget that products cannot be touched, tasted, or tested over the internet. While the internet will never perfectly simulate the in store experience, there are dozens of tactics that can be implemented on the product page to increase customer engagement and convert visitors into buyers. Below I'll describe 25 tactics I've either used or seen used by other internet retailers.Better Product Pictures: It's important to remember that unlike you, your customers may have never seen nor handled your products before. Therefore, take pictures of every possible angle a customer would want to see. Also, make sure the quality is acceptable. If you're still using a 1 megapixel camera you got for Christmas 10 years ago, it's about time to upgrade.Flash Zoom w/ Different Angles: Many advanced e-commerce customers have … [Read more...] about 25 Killer Ways to Pump Up Your Product Pages