Feature In a big surprise at its fall event in 2014, Apple presented a free copy of U2 album ‘Songs of Innocence’ to everyone with an iTunes account — whether they wanted it or not. AppleInsider looks at how one of the biggest misfires of the Tim Cook era took shape. The day was September 9, 2014 and one of Apple’s most significant Fall events. This was the presentation where Tim Cook and other Apple executives unveiled the iPhone 6 and also made the first announcement of the Apple Watch. After revealing that the Watch wouldn’t be out until the following year, Tim Cook said that Apple had one more thing to announce. It had been rumored in the days leading up to the event that the popular Irish rock band U2 would be participating at the keynote , possibly with a live performance. A separate rumor had the new album coming “pre-loaded” on the new iPhone, much as the U2 special edition iPods from a decade earlier had included a coupon to purchase U2’s digital box set. The New York Times reported the day before the event that “U2 said to play a role at Apple event,” but then… Read full this story
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