Telcos to be ‘brokers’ of subscriber privacy

SINGAPORE–Working closely with partner vendors to establish parameters and permissions in the management of subscriber data, carriers in Asia can ensure they fully comply within boundaries of customer privacy legislation and still tap mobile data monetization for new revenue opportunities such as highly-targeted and profile-based advertising. This would be especially appealing to telcos, what with traditional voice and text messaging revenues are hitting a standstill, said Louis Brun, COO and founder of Neuralitic Systems. The company specializes in mobile data management and big data technologies including data collection and analytics . In the first place, the subscriber always is the core business asset of operators, regardless of the various technological services they sell such as long-term evolution (LTE) networks and on-demand cable television, he added during a media briefing in Singapore on Thursday. That is why unearthing the value of subscriber data and monetizing it as part of new business models is essential for telcos, or they will end up being mere commodities, he said. It is clear with the increasing variety of mobile apps and mobile Web browsing patterns, subscriber mobile data is inherently multi-faceted and fast-changing, so telcos need tools that are flexible enough to always provide meaningful,… Read full this story

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