Mobile apps are a bustling business in Singapore, and consumers’ appetite for them is growing incessantly. However, there are factors to consider–and pitfalls to avoid–to develop a killer app. Globally, the app industry is flourishing. ABI Research predicted in April there will be 44 billion cumulative downloads by 2016 . Much of the development and innovation to support the demand will eventually be derived from Asia , it noted in a separate report in December 2010. At the same time, analysts have pointed to rapid smartphone adoption as the driver for uptake in mobile Internet and app usage. Tips for smooth mobile app development Know target audience –Remember you can't be all things to all people, so focus on what you want to achieve. Define goals clearly Play to device strengths Forget slow and steady Among enterprises, decision-makers are also looking to spend more on mobility-based initiatives to improve customer-centricity and expansion as well as operational productivity and efficiency, noted Sandra Ng, group vice president of ICT research at IDC Asia-Pacific, in an earlier report. This enterprise mobility trend was also cited by a Singapore-based corporate mobile app developer, as the reason behind the “dramatic increase” in demand for mobile… Read full this story
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