Can Android Outrun Apple’s Marketing Machine?

Maybe you’re too young to remember a scrappy Apple taking a bold swipe at Microsoft in a famous television commercial introducing the Macintosh.The year was 1984. An attractive blond-haired woman in a white tank-top and orange shorts storms a gloomy room filled with people mindlessly staring at a big screen. On the screen is a close-up shot of an authoritative figure telling the masses what to think. The police are chasing her. But the woman gets close enough to throw a sledgehammer that smashes the big screen, freeing the captive audience.If you don’t remember the commercial, you’ve probably read the classic novel upon which this commercial was based, 1984 by George Orwell. His book brought the phrase “Big Brother” into American pop culture and stirred the rebelliousness of a generation.The iconic commercial also gave birth to Apple’s marketing machine—a force that continues to hold consumer sway, most recently with the iPad’s amazing success.More than 80 Android tablets were showcased last month at the Consumer Electronics Show in Las Vegas, yet analysts predict that many won’t make it through the year due to lack of marketing resources and prowess. As the tablet war heats up, this doesn’t bode well for iPad… Read full this story

Can Android Outrun Apple's Marketing Machine? have 323 words, post on www.cio.com at February 2, 2011. This is cached page on The World Articles. If you want remove this page, please contact us.