Edmunds.com is a well-known business based on the decades-old auto-pricing publications of the same name. According to the site, it contains more than 700,000 pages of information and is accessed by more than 200,000 people each day. One problem the site experienced until recently was that, like many large Internet sites, its content was served up to surfers by a database. The Web addresses of the resulting pages contained a question mark (“?”), rendering the pages invisible to many search engines. I spoke with Frederick Marckini and Amanda Watlington, who are respectively the CEO and director of research of iProspect.com, the consulting firm that last year helped Edmunds.com solve the issue. One result of the project is that Edmunds.com now has more than 55,000 of its pages directly accessible through the Google.com index. You can see the exact number by clicking the following link and reading the first line in blue: http://[email protected]/?61d5 “It’s a massive Web site that’s all quality content,” Marckini said about Edmunds.com. “The pages existed, they just weren’t available to the search engines.” By redesigning the database, it was possible to create Web addresses that are just as indexable as “static” pages. “As people have built bigger… Read full this story
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